Creating a Balanced Scorecard: A Simple Guide and Free PPT Template

By Aurelien Domont • 3 min read • December 09, 2024

Download our Balanced Scorecard Template in PPT using a computer:

Balanced Scorecard PPT Template

Balanced Scorecard definition

The Balanced Scorecard is a strategic planning and management tool used by organizations to align business activities with the vision and strategy of the company, improve internal and external communications, and monitor organizational performance against strategic goals. Developed by Robert Kaplan and David Norton in the early 1990s, it provides a comprehensive framework that translates a company's vision and strategy into a coherent set of performance measures.

In other words, using a Balanced Scorecard will help an organization translate their Corporate/Business Strategy into Strategic Objectives, Key Performance Indicators (KPIs), and Targets to be reached.

Key Perspectives of the Balanced Scorecard

Financial: Presents the strategic objectives driving financial performance. It answers the question "To satisfy our shareholders, what financial objectives must we accomplish?"

Customer: Presents the strategic objectives related to the value proposition of the company. It answers the question "To achieve our financial objectives, what customer needs must we serve?"

Internal Business Processes: Presents the strategic objectives related to the internal capabilities of the company. It answers the question "To satisfy our customers and shareholders, in which internal business processes must we excel?"

Learning and Growth: Presents the strategic objectives related to the intangible assets required to drive performance. It answers the question "To achieve our “Financial”, “Customer” and “Internal Processes” strategic objectives, what does the organization need to learn?"

Step-by-step tutorial on how to use the Balanced Scorecard

Step 1 - Develop Objectives: Define clear strategic objectives for each perspective.

Step 2 - Measure Performance: Identify key performance indicators (KPIs) to measure progress toward these objectives.

Step 3 - Set Targets: Establish specific targets for each KPI.

Step 4 - Initiate Actions: Implement initiatives and actions to achieve the targets.